How To Discover What Works For You In Achieving Success with Tara McMullin (Ep. 24)

So much success depends on ignoring the advice and opinions of others and figuring out what really works for you.  That saves time, energy and an awful lot of angst as Tara McMullin, the CEO and Founder of The What Works Network (formerly CoCommercial) and extremely successful podcast of the same name, has discovered.

For over 10 years, she has been facilitating honest conversations about running and growing a small business and answering the no. 1 question small business owners want to know is: What works? (in marketing, hiring people, selling more, driving results etc).

What I love about Tara is that she is extremely grounded and relatable, yet incredibly inspiring and wise.  Tara describes herself as a "natural introvert but digital extravert" and she really hits that sweet spot where purpose meets the practical, where the big picture meets pragmatic action.

In this conversation, we talk about:

  • Why being a Maverick ultimately means being true to your own values

  • The way to forge your own path is to take imperfect action

  • How we limit ourselves as leaders, entrepreneurs and founders through the stories we tell ourselves

  • Why most goal-setting in business is evolutionary and completely unhelpful

  • Who you are and how you behave is more important to your success in business than the goals you set

  • If you don’t decide who you are becoming as a leader, someone else will

  • Why being a powerful leader is rooted into tapping into your natural strengths…so even ‘quiet’ people can be extremely powerful

  • The top three strategies that have helped Tara as a CEO and Founder grow her business

  • As an entrepreneur, focus on energy management rather than time management

Tara's Social Links

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Tara McMullin

Tara McMullin is the founder & executive producer of What Works, a podcast & online community facilitating honest conversations about what’s working in small business today. She’s interviewed over 180 small business owners on their unconventional or extremely intentional systems for marketing, management, operations, product development, sales, personal development, and productivity.

Entrepreneur named What Works one of 24 top women-hosted podcasts for business owners.

She’s also a bestselling Money & Life instructor on CreativeLive. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.

In her spare time, Tara is an avid runner, climber, and hiker. She's on a quest to visit all 59 U.S. National Parks by 2027.

LinkedIn | Twitter | Facebook | Podcast